A Seat at the Table
The Case for Making Professional Services a Strategic Function
In 2011, Marc Andressen famously said “software is eating the world. Since then, the demand for software, delivered on a subscription basis, has grown exponentially. As cloud-based software has become more ubiquitous, the role of the professional service organizations has changed as well.
Study after study show that professional services (PS) — done right — help enterprise SaaS companies increase subscription revenue, boost product adoption, and lower churn. Yet, companies still view PS departments as a cost center or a low-margin revenue generator, leading to a lack of strategic investment and focus on this function.
That is a big mistake.
Download “A Seat at the Table” to learn:
- How companies like Veeva, Autodesk, ServiceNow and UIPath benefit from PS
- The value of PS across the entire product adoption lifecycle (pre and post-Chasm)
- Why companies that view PS strategically achieve better alignment with sales & product
- How to create an efficient and scalable PS sales process using a new breed of software